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Transition these insights into messaging.

New to the Role

Prospects are hired for a specific reason – to define the strategy their own way, leveraging their experience with software to implement new tools. Being new to the role creates a touchpoint where you can guide them and demonstrate how your solution aligns with their goals and challenges.

New to the Role

Company Received Funding

When a company receives funding, this signals strong growth potential. With investments from VC firms, rapid expansion and growth is expected. To support this growth, scalable technology is essential. Build lists within of companies who have received funding recently (ie. Crunchbase).

Company Received Funding

Prospect Compelling Events

Experience with Your Product

When DMs follow your company on LinkedIn, this signals interest and familiarity with your company and product. Reflect this in your messaging. Oftentimes, many of these prospects already have some level of exposure or prior experience with your product.

Experience with Your Product

Through leveraging Sales Nav, implementing personalized messaging is a necessity to drive trust and building connections.

Analyzing decision maker insights (ie. new to the role) changes the way you connect with your prospects/accounts.

Prospect Compelling Event

Analyzing decision maker insights (ie. new to the role) changes the way you connect with your prospects/accounts. Through leveraging up-to-date data from Sales Navigator, implementing personalized messaging within a scalable framework is a necessity to drive trust and build connections.

Experience with Your Product

DMs on LinkedIn openly share their achievements through the tools leveraged in previous roles, creating a seamless process to gather data. With Sales Navigator, you can readily search for information - by company name (ie. "SAP") or product (ie. "Ariba") within the search bar. The search will populate the DMs who mention these terms within their profile. This provides a reason to reach out, enabling you to craft highly targeted messaging.

Following Company on LinkedIn

When DMs follow your company on LinkedIn, this signals interest and familiarity with your company and product. DMs regularly see the company’s posts in their feed, which builds name recognition over time. This creates a warm opening for outreach and an ideal moment to introduce yourself. Reflect this in your messaging. Oftentimes, many of these prospects already have some level of exposure or prior experience with your product.

New to the Role

Recently hired decision makers are brought in to define the strategy for their (data, software, AI, etc.) teams. DMs are expected to leverage their experience with technology to implement new tools, drive growth, and make an impact. In many cases, their job description explicitly includes evaluating and adopting new solutions. Being new to the role gives you a timely and relevant reason to reach out.

Convert Insights Into Messaging

Experience with your Product

People on LinkedIn openly share their achievements, tools they use, and how they’ve helped, making it easy to gather insights. Using SalesNavigator, you can search for information about prospects by company name (e.g., “SAP”). This will bring up a range of profiles depending on the size of the company, making it an ideal starting point for crafting targeted messaging.

Experience with your Product